Established firms and AI native firms both have different advantages. There is unlikely to be a service differential between new and old firms. At a large accounting firm, you may well be their smallest client (they may, for example, work with the likes of Shell) and therefore instead of working with the best people at a smaller, tech-first firm, you are working with the less strong members of a larger company. It is easier to imprint this culture in a new, and small environment. Meanwhile, established firms usually charge higher prices, historically anchored on billing for time, or billing to get on a call with you. This can mean that you end up being overcharged, rather than under-charged, with no service differential. 

Novabook is an AI Native accounting firm that uses AI to automate all of the administrative work that founders don’t want to do, without losing any of the human touch or service culture. Novabook built a Dext replacement to save you time and an automated payroll system, but you also have an accountant to speak to at any hour of the day, and most of the team trained at PwC. Novabook can support you with US Federal Tax Filings, the Delaware Franchise Tax Filing, UK Accounts & Corporation Tax, VAT filings, Confirmation Statements, EMI Valuations, ERS annual filings.