I met Ruben through LSE Generate. He is extremely helpful and kind. He gave a session where he talked through the process of company registration which was very useful, and he also provided a lot of resources on the Novabook website. I had some questions during the process and reached out, and he was super knowledgeable and offered detailed explanations. Also, throughout the session and the 1:1 conversation I really feel that Ruben was genuinely trying to find the right solution for entrepreneurs and not just to sell their solution - which is very much appreciated. Thank you Ruben!